Minal Srivastava

Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints

The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage