Nikhil Chopra

Important to deliver core message in first 30 seconds even in long-form content: Nikhil Chopra of Cipla

BuzzInContent talks to Chopra, EVP and the Head of India Business, on the back of the launch of the second leg of the #BerokZindagi campaign. Chopra talks about the nuances of building a content marketing campaign and how it helps brands engage with consumers