Philips India

Collaboration with digital platforms and influencers delivers maximum ROI, says Vidyut Kaul of Philips India

BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo