0

Benita Chacko

Amazon's influencer marketing campaign #MakeItSmartwithAlexa banks on creativity BUZZ ANALYSIS

Amazon's influencer marketing campaign #MakeItSmartwithAlexa banks on creativity

Their recent campaign #MakeItSmartwithAlexa grabs eyeballs through its interesting format. The influencers don't just promote Alexa but show us how it can be used to make our lives easier

By Benita Chacko
Jul 14, 2021 09:49 IST 9 Min read
Influencer marketing is core to Myntra's consumer engagement initiatives: Myntra's Pragya Priyali BUZZ ANALYSIS
Influencer marketing is core to Myntra's consumer engagement initiatives: Myntra's Pragya Priyali
By Benita Chacko
Jul 08, 2021 09:39 IST 9 Min read
Collaboration with digital platforms and influencers delivers maximum ROI, says Vidyut Kaul of Philips India BUZZ ANALYSIS
Collaboration with digital platforms and influencers delivers maximum ROI, says Vidyut Kaul of Philips India
By Benita Chacko
Jun 30, 2021 09:11 IST 9 Min read
How Paree starts a conversation around breathable sanitary pads Prima BUZZ ANALYSIS
How Paree starts a conversation around breathable sanitary pads Prima
By Benita Chacko
Jun 25, 2021 10:57 IST 4 Min read
How personal controversies affect influencer-brand association Insight
How personal controversies affect influencer-brand association
By Benita Chacko
Jun 23, 2021 14:38 IST 5 Min read
Ludo Zenith promotes new game through subtle, humorous influencer posts BUZZ ANALYSIS
Ludo Zenith promotes new game through subtle, humorous influencer posts
By Benita Chacko
May 28, 2021 11:18 IST 12 Min read
Sesame Workshop India takes influencer marketing route to make daddies look ‘cool' BUZZ ANALYSIS
Sesame Workshop India takes influencer marketing route to make daddies look ‘cool'
By Benita Chacko
May 21, 2021 09:16 IST 9 Min read
The rise of child influencers: A big opportunity for brands or an ethical dilemma? Insight
The rise of child influencers: A big opportunity for brands or an ethical dilemma?
By Benita Chacko
May 06, 2021 13:19 IST 17 Min read
Kusha Kapila promotes Invisalign through nine-minute vlog on her dental alignment journey BUZZ ANALYSIS
Kusha Kapila promotes Invisalign through nine-minute vlog on her dental alignment journey
By Benita Chacko
Apr 16, 2021 13:03 IST 5 Min read
Duroflex #SoundsOfSleep gets influencers to evoke nostalgia with childhood lullabies BUZZ ANALYSIS
Duroflex #SoundsOfSleep gets influencers to evoke nostalgia with childhood lullabies
By Benita Chacko
Mar 26, 2021 10:42 IST 7 Min read
1 2 ... Next