Benita Chacko

Insight

Watch time as important as views and engagement for measuring content effectiveness: Sudip Sanyal

In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint

By Benita Chacko

Mar 10, 2021 10:36 IST logo

3 Min read

In Dove's latest campaign, influencers urge women to say no to society's unjust beauty test

By Benita Chacko

Mar 05, 2021 09:55 IST logo

9 Min read

PR firms versus digital agencies: Who does influencer marketing better?

By Benita Chacko

Feb 09, 2021 17:12 IST logo

5 Min read

ClanConnect.ai aims to earn revenue in 12 months what Value360 made in 13 years

By Benita Chacko

Feb 04, 2021 09:51 IST logo

5 Min read

After successful tie-up with Madhuri Dixit, Chingari plans skills platform for creators: Sumit Ghosh

By Benita Chacko

Dec 07, 2020 10:46 IST logo

3 Min read