Shantanu Bhanja

Authentic, relevant and need-solving content always finds a way amid clutter, says Shantanu Bhanja of Pidilite Industries

Bhanja, CEO, Consumer Products, Pidilite Industries, tells BuzzInContent.com how the brand is always on the lookout for collaborations to create meaningful content. He explains why any content strategy has to be closely knitted to the brand's strategy and strongly anchored in the business with community owners and champions to remain relevant