Sidharth Dokania

Virtual influencers can create 3x more engagement for brands vs market average, says Sidharth Dokania of GroupM's INCA

INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety