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From ‘Brat’ to ‘Brainrot’: How brands are speaking Gen Z’s language

Marketers are diving into Gen Z’s $2 trillion spending power, using trendy words and quirky campaigns to connect like never before

Jan 06, 2025 09:00 IST logo

3 Min read

By Niveditha Kalyanaraman

Jun 17, 2024 13:41 IST logo

8 Min read

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Dec 14, 2023 15:17 IST logo

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Aug 30, 2022 11:03 IST logo

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By Hamsini Shivakumar

Mar 15, 2021 14:07 IST logo

7 Min read

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Feb 18, 2021 09:54 IST logo

2 Min read