TV provides unmatched reach to brands

TV provides unmatched reach to brands' content initiatives, says Varun Jha of Zoomcar - Part 1

In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption