Acko ups its content marketing game, to spend 30% of marketing budget on content
Will content marketing still ride on influencer channel if their posts are tagged 'sponsored'?
Content creators may be digitally savvy but lack brand understanding, says Sanjeev Bhargava of Times of India
What really matters, quality of content or a good distribution platform?
Key ingredients that can make your 'boring product descriptions' sell
Brands throwing challenges to engage consumers but is it delivering ROI?
Story has to be bigger than product when it comes to content, says Siddarth Menon of Epigamia