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Akansha Srivastava

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The brand's purpose should define its content strategy

BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Srivastava
Feb 26, 2019 12:45 IST 3 Min read
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Future Group to tap regional markets through content marketing
By Akansha Srivastava
Feb 26, 2019 12:45 IST 1 Min read
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Why Terribly Tiny Tales is tapping video content formats
By Akansha Srivastava
Feb 26, 2019 12:45 IST 5 Min read
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Who do brands trust more for content creation?
By Akansha Srivastava
Feb 26, 2019 12:44 IST 6 Min read
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Topicality of content in ‘Rise' helped the web series perform well at LA Web Fest 2018: Sandeep Balan of UBL
By Akansha Srivastava
Feb 26, 2019 12:44 IST 3 Min read
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Content is the ultimate thing that drives our marketing, says Aparna Mahesh of BankBazaar.com
By Akansha Srivastava
Feb 26, 2019 12:44 IST 3 Min read
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How HDFC Life leverages content to drive awareness, education and brand affinity
By Akansha Srivastava
Feb 26, 2019 12:43 IST 3 Min read
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Content marketing needs patience but a vital tool in building brand narrative for Airbnb
By Akansha Srivastava
Feb 26, 2019 12:43 IST 4 Min read
Being a lean forward medium, I'm not sure of ROI of content on TV, says Tanvi Malik of FabAlley and Indya engage
Being a lean forward medium, I'm not sure of ROI of content on TV, says Tanvi Malik of FabAlley and Indya
By Akansha Srivastava
Feb 04, 2019 17:35 IST
In an era of big data, storytelling and personalisation are key to success in content marketing, says HP India's Neelima Burra engage
In an era of big data, storytelling and personalisation are key to success in content marketing, says HP India's Neelima Burra
By Akansha Srivastava
Dec 18, 2018 10:38 IST
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