Sandhi Sarun

Sandhi Sarun is Delhi-based Senior Correspondent for BestMediaInfo reporting from the trenches of marketing, media, Advertising and everything in between. A lawyer by degree, journalist by grind, and storyteller by instinct, she brings newsroom flair to B2B content. From decoding trends to unearthing campaign tales, Sandhi chases stories with a streetwise lens. When off the clock, she’s either trekking through trails or cooking up nostalgia from her mother’s handwritten cookbook.

Insight

Influencers become realty’s new sales force this festive season

Developers have raised festive spends by up to 50%, allocating as much as 80% to digital. Influencer storytelling dominates, while print, TV, and OOH are reduced to selective impact buys

By Sandhi Sarun