Indian creators showcase Yas Island experiences with Holiday Tribe in ‘MyYasVibes’

New Delhi: Yas Island Abu Dhabi, a prominent leisure and entertainment destination, and travel-tech company Holiday Tribe have launched the MyYasVibes campaign, featuring creator-led content to showcase the island’s attractions.

As part of the initiative, 12 macro influencers from India visited Yas Island to experience its theme parks, including Ferrari World™ Yas Island, SeaWorld® Yas Island, and Warner Bros. World™ Yas Island. 

Each creator produced content in their own style, covering different aspects of the destination. According to the organisers, the content collectively reached nearly 20 million users across platforms such as Instagram, YouTube and Facebook.

The campaign was structured around the insight that Gen Z travellers respond more to peer-led discovery than conventional destination advertising. Creators acted as narrative guides, with content ranging from a master film and cohort reels to social media stories and posts, amounting to close to 100 pieces over three weeks.

Badr Bourji, Senior Vice President Marketing, Miral Destinations, said, “India continues to be a highly engaged priority market for us. Partnering with Holiday Tribe on this creator-led campaign allowed us to authentically bring the Yas Island story to life through creators who genuinely connect with their audiences, showcasing the diversity of experiences and reinforcing that every visit delivers its own unique Yas-vibe and sense of adventure.”

Chirag Goyal, Founder, Holiday Tribe, added, “Holiday Tribe was created with a simple belief - that travel is deeply personal, and the best holidays are the ones that are shaped around you. Customisation has always been at the heart of what we do, and our campaign with Yas Island is a seamless extension of that philosophy. Yas Island offers something for every kind of traveller and it all begins with tailored inspiration. This diverse tribe of creators has unlocked fresh perspectives on the destination,

showcasing its versatility like never before. Through immersive, creator-led content, we are excited to enable more travellers to discover their own Yas vibe - in a way that feels authentic, unique, and truly theirs.”

The creators’ visits covered a broad spectrum of experiences, from thrill rides and record-breaking coasters at Ferrari World™ Yas Island, immersive storytelling at Warner Bros. World™ Yas Island, and marine life exhibits at SeaWorld® Yas Island, to dining, shopping and entertainment options across the island. The campaign sought to present these experiences authentically, reflecting the varied ways travellers engage with the destination.

Watch the film here: