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macro influencers

CPA-showdown Insight

Are influencers and agencies ready for the CPA showdown?

As brands shift to a performance-driven model, influencers are facing increasing pressure to deliver sales and leads instead of just engagement. While nano-influencers benefit from higher trust and conversions, macro-influencers and agencies struggle with attribution challenges and the evolving CPA model

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How is influencer marketing shaping brands across categories?
By Sakshi Sharma
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We are on a mission to onboard 1 million content creators to be an active part of the influencer economy: Sachin Bhatia of Good Creator Co.
By BuzzInContent Bureau
logoOct 11, 2022 11:41 IST logo 5 Min read
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