Simba Beer launches YouTube series ‘First Time with Simba’

New Delhi: Simba Beer will mark its 9th anniversary on May 4, 2025.

To celebrate the occasion, the company is launching a new YouTube series titled “First Time with Simba”, a celebration of doing things for the first time.

From performing on stage to conquering personal fears, the show puts real people in the spotlight as they leap into new experiences.

"At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer," said Ishwaraj Singh Bhatia, Co-Founder and COO, Simba Beer and ZigZag Vodka. "As we celebrate nine bold years, we’re excited to launch ‘First Time with Simba’ to inspire people to take that first leap, try something new, and create unforgettable memories. This campaign is a love letter to our community and a toast to the many 'firsts' yet to come.”

The series will be introduced on May 4, 2025 and will premiere its first episode on May 10, 2025.