BRANDED CONTENT

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Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

By BuzzInContent Bureau
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As part of the larger brand campaign #ShareTheLoad, through this association, the detergent brand aims to educate and raise awareness around gender equality amongst the app-learners

By BuzzInContent Bureau
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People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months

By BuzzInContent Bureau
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The brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly

By BuzzInContent Bureau
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As part of the campaign #FlushTheAwkwardness and along with the brand's CSR wing We are Water Foundation India, it has established a pad library for female employees and installed pad vending machines at nine schools in rural India

By BuzzInContent Bureau
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The crisp and comical 1.45-minute video aims to educate people to not share their life insurance policy details with strangers over the phone

By BuzzInContent Bureau
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Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

By BuzzInContent Bureau
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The brand is celebrating ‘I am who I am, unapologetically' in its new campaign ‘Den I'm' and unboxing four real artists to showcase the campaign with musicians

By BuzzInContent Bureau
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Under the brand's flagship CSR programme Shiksha, P&G has launched the film #DontLetDreamsWait conceptualised and created by Leo Burnett

By BuzzInContent Bureau
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This is Nestle's third edition of the campaign. Built on the philosophy ‘Have a break, have a KitKat', it urges consumers to take unique travel breaks

By BuzzInContent Bureau
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The lyrics of the rap songs are user-generated. They mention the essence of India's cities and are sung by famous rappers

By BuzzInContent Bureau
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The month-long #ExYourExcuse campaign aims to motivate people to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their fitness goals

By BuzzInContent Bureau
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The narrative of a new film ‘Always Running', which uses Mumbai as the backdrop, is being showcased at the adidas Running Film Festival being hosted across four continents. It is one of seven films selected out of over 45 cities that submitted their entries

By BuzzInContent Bureau
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The seven-episode web series ‘Listerine Maximise Your Day' highlights Soman's fitness regime. He emphasises the need for holistic health and wellness and brings out how oral health plays a crucial part

By BuzzInContent Bureau
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The 30-minute show includes live bidding for travel deals, quizzing for prizes, original travel entertainment content and a jackpot prize offering international holidays. The multi-week marketing series is live on MakeMyTrip's app every Sunday at 2 pm

By BuzzInContent Bureau
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The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

By BuzzInContent Bureau
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The series attempts to unpack the secret double lives of Indian women, how to meet new people in 2019 (given cultural constraints), how Bollywood sets unrealistic expectations, the male gaze, female friendship and the supposed inevitability of marriage

By BuzzInContent Bureau
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Set to launch on April 16, 2019, the black and white series seamlessly and naturally integrates the various Unacademy offerings into the narrative

By BuzzInContent Bureau
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