The show is the brand's annual property that celebrates inspirational stories of women who overcome all odds to show their inner strength and make a visible change in the society

Along with JetSynthesis, the initiative was launched to revive and promote the era of Indipop music videos and singles in the country

The four-episode series showcases Legrand's home automation technology. The series has been released on Good Times TV and the brand's India YouTube channel

The initiative is a part of Sterling Reserve Comedy Project, an extension of Sterling Reserve Projects — an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts

As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews

The four-episode web series is a sci-fi thriller tackling crucial aspects pertaining to the environment and air pollution

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

The song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution

Featuring Bollywood star Ayushmann Khurrana and rap/hip-hop artist Naezy, the collaborative branded content piece is built around Axe's brand purpose and mirrors the brand's communication platform of ‘Make Your Own Rules'

As part of the larger brand campaign #ShareTheLoad, through this association, the detergent brand aims to educate and raise awareness around gender equality amongst the app-learners

People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months

The brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly

As part of the campaign #FlushTheAwkwardness and along with the brand's CSR wing We are Water Foundation India, it has established a pad library for female employees and installed pad vending machines at nine schools in rural India

The crisp and comical 1.45-minute video aims to educate people to not share their life insurance policy details with strangers over the phone

Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

The brand is celebrating ‘I am who I am, unapologetically' in its new campaign ‘Den I'm' and unboxing four real artists to showcase the campaign with musicians

Under the brand's flagship CSR programme Shiksha, P&G has launched the film #DontLetDreamsWait conceptualised and created by Leo Burnett