In the past six months, two in five women (40%) and men (36%) aged 18-34 have made clothing and accessory purchases based on influencer recommendations. Notably, nearly four in 10 (39%) men aged 18-34 who follow influencer advice favour sports celebrities over entertainment celebrities

The platform is strategically positioned to meet the need for reliable and credible information in the ever-growing digital sphere

Spotify said that the Managed Partner Program and PodStart are geared towards supporting both existing creators, as well as first-time podcasters

Saregama will acquire another 41% stake in the next 15 months at pre-agreed multiples

Addressing the nearly 5,000 content and aspiring content creators, PM Narendra Modi also said that creators can promote the usage of digital payments

As per the new guidelines, YouTube creators will be able to earn more ad revenue for content discussing topics related to abortion and adult sexual abuse. On the other hand, content which focuses on eating disorders will not receive ad revenue

The sequence of events commenced when "Humans of Bombay" initiated legal action in the Delhi High Court this month. They sought an injunction to prevent ‘People of India' from using their content

With its new launch, Whoppl aims to leverage its content expertise to help creators across categories shoot and produce high-quality content while fostering their creative potential

YouTube will now have Dream Screen, an AI image or video background generator; Aloud, an automatic dubbing tool; and AI insight to get video ideas and outline suggestions based on what content the audience is already watching

Collective Artists Network said that this strategic move harnesses the cult-like following cultivated by the Under 25 Universe while empowering student culture and providing students with unrivalled opportunities and support, setting them up for success within the creator ecosystem

The fashion and lifestyle brand has onboarded the comedian as Chief of Small Talk (COST) for its All Stars Sale and has even rolled out a campaign featuring the newly appointed C-suite professional

The film chronicles the journey of Garry, a wanderer from another realm, who is suddenly thrust into the epic clash between the heroic Ninja warriors and the malevolent Lord Rapton

The short film aims to create awareness around a technology-powered millet revival initiative and food revolution taking place in Kathalloor, Kerala, under Lenovo's Work For Humankind initiative

Saha takes charge as National Sales Head, Rai as Lead Brand Solutions and Talent at Boomlet Group

Accenture stated that enterprises can integrate generative AI into their content creation and other workflows, as well as generate insights from their internal data, safely and securely

Prior to this, she was the Head- Creative, Curation and Programs, Meta India for one-and-a-half years

In a video released during the new iPhone 15 series launch event, Apple CEO, along with other company executives are grilled by Mother Nature (played by Octavia Spencer) about Apple's carbon footprint

The entire GenAI campaign was executed by PixelFox, a creative agency