The initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin

IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres

The brand partnered with popular bakers like Shivesh Bhatia, Kirti Bhoutika, Ritika Jaiswal and others, who switched roles for a day to become a Caker. They took an off from baking for a day and sat back, relaxed and enjoyed their day snacking on Sunfeast Caker

The feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first

The anthem written by Prasoon Joshi and composed by AR Rahman is looking to drive behavioural change on water and hygiene issues plaguing the country

The campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers

Prior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics

News18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students

The consumer engagement initiative ‘My Singapore Connect' will feature renowned talents from both the countries, bonding over their passion for culinary, film making, music and comedy

It curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes

During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy

Written in both Hindi and English, the e-book offers an interactive experience with clickable links to instructional videos that demonstrate how the dishes are made

Before this, he was Senior Director, Content Strategy and Business, Flux at The Glitch

According to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience

The agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022

#PinkIsTheNewBlack stems from the practice of demonising menstruation in India. The campaign aims to normalise talks around menstruation and promote the usage of the brand

The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast

The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online