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Content & Culture

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The brands that took the road less travelled this Mother's Day

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore the brands which chose the unconventional path for celebrating the day dedicated to mothers

By Hamsini Shivakumar
May 18, 2023 15:45 IST 7 Min read
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When culture trips brands up - How brands get it really wrong
By Hamsini Shivakumar
May 09, 2023 11:10 IST 7 Min read
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Branded content for fintech: Getting the tonality right
By Hamsini Shivakumar
May 03, 2023 08:41 IST 7 Min read
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Exploring how brands portray Ramzan and Eid in their campaigns
By Hamsini Shivakumar
Apr 25, 2023 09:02 IST 6 Min read
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Family as a cultural symbol in content marketing
By Hamsini Shivakumar
Apr 19, 2023 10:39 IST 6 Min read
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Challenging stereotypes and promoting social change through feminine power
By Hamsini Shivakumar
Apr 05, 2023 10:00 IST 5 Min read
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Sensitive themes and how to get the communication right: The case of brands and portrayal of differently-abled people
By Hamsini Shivakumar
Mar 28, 2023 12:00 IST 5 Min read
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Brands and the class divide in India
By Hamsini Shivakumar
Mar 21, 2023 11:09 IST 6 Min read
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From silver screen to the small screen: The transition of product placements
By Hamsini Shivakumar
Mar 09, 2023 11:48 IST 6 Min read
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SUVs and masculinity- How have car brands traversed the advertising path
By Hamsini Shivakumar
Feb 27, 2023 15:32 IST 6 Min read
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