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Nowadays, people first love the content and then notice the brand: Ashwin Padmanabhan

Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta

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How will Meta's paid subscription feature impact the influencer marketing ecosystem?
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