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Here's how the big-tech firms are fueling and capturing the creator economy

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

By Akansha Srivastava
Jun 28, 2023 12:07 IST 6 Min read
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Barter system may be prevalent for the next six-seven months in the influencer space as brands look at reducing spends: Neha Puri of Vavo Digital
By Nisha Qureshi
Jun 28, 2023 12:06 IST 3 Min read
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Balancing between creative freedom of a creator and a brand's control is the number one challenge, says Ayush Shukla of Finnet Media
By Nisha Qureshi
Jun 28, 2023 12:06 IST 4 Min read
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How to sell biryani through branded web series: Lessons from Biryani by Kilo
By Akansha Srivastava
Jun 28, 2023 12:06 IST 9 Min read
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Ingredients of becoming a top influencer
By BuzzInContent Bureau
Jun 28, 2023 12:06 IST 2 Min read
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Short-form videos and live streaming create maximum end-user impact: GroupM INCA report
By BuzzInContent Bureau
Jun 28, 2023 12:05 IST 7 Min read
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Myntra aims to double its consumer engagement in 2023 through social commerce
By Akansha Srivastava
Jun 28, 2023 12:05 IST 4 Min read
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BuzzInContent unveils top 21 video branded content campaigns from 2022
By BuzzInContent Bureau
Jun 28, 2023 12:05 IST 12 Min read
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Indian companies are unwilling to pay for premium content tools, says Sharmin Ali of Instoried
By BuzzInContent Bureau
Jun 28, 2023 12:05 IST 5 Min read
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Why Twitter's new ‘view count' feature is a double-edged sword for the creator economy
By Sakshi Sharma
Jun 28, 2023 12:04 IST 6 Min read
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