Insight
What do marketers expect from content creators and platforms during pitches?
How content companies are working out new models to strengthen the creator community
Gender pay gap disparity in Indian influencer industry: Reality or myth?
Are Instagram's ‘Favourites' & ‘Following' features a boon or bane for marketers?
Branded content: In brand mentions vs meaningful integration, the latter steals the show
Why Myntra's Style Squad initiative is a win-win game for content creators, brands and consumers