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Branded content takes centre-stage in OTT players' game plan

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava
Mar 15, 2022 11:45 IST 7 Min read
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Content IPs on news channels are a favourite of brands, marketers. Here's why
By Nisha Qureshi
Mar 08, 2022 10:21 IST 3 Min read
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How to choose the right influencer marketing agency?
By Roohi Gupta
Mar 01, 2022 10:37 IST 4 Min read
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What is the scope of influencer marketing in the Metaverse?
By Nisha Qureshi
Feb 22, 2022 10:52 IST 6 Min read
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Muthoot Finance bets on power of storytelling on radio with ‘Sunheri Soch' Season 2
By BuzzInContent Bureau
Feb 21, 2022 11:50 IST 3 Min read
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‘Content industry is slowly but firmly becoming a gig industry', says GroupM's Karthik Nagarajan
By BuzzInContent Bureau
Feb 17, 2022 15:47 IST 3 Min read
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Crypto brands bank on educational content to continue engaging with consumers amid uncertainties
By Akansha Srivastava
Feb 15, 2022 11:22 IST 6 Min read
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Why brands are pushing consumers to become content creators?
By Akansha Srivastava
Feb 08, 2022 11:17 IST 6 Min read
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Developing a killer cost-effective content marketing strategy for start-ups
By Akansha Srivastava
Feb 02, 2022 14:54 IST 5 Min read
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Here's how Quora's subscription features benefit creators
By BuzzInContent Bureau
Jan 31, 2022 12:57 IST 3 Min read
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