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How Instagram subscription model will impact Indian creator economy

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

By Tanzila Shaikh
Jan 28, 2022 17:46 IST 5 Min read
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Dear start-ups, remove your confusion between UGC and PGC, influencers and brand-created content strategy
By Akansha Srivastava
Jan 25, 2022 10:57 IST 5 Min read
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How to avoid going overboard with brand integrations in TV shows?
By Nisha Qureshi
Jan 20, 2022 10:16 IST 5 Min read
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The great dilemma of choosing between content built for incidental discovery vs long-term visibility
By Akansha Srivastava
Jan 18, 2022 10:56 IST 6 Min read
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Commentary: Do you want to take your content marketing strategy to the next level?
By Akansha Srivastava
Jan 11, 2022 14:06 IST 7 Min read
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MissMalini, Plixxo, Winkl, and Vidooly come together for Good Creator Co; targets Rs 250 crore revenue run rate by Dec 2022
By BuzzInContent Bureau
Jan 05, 2022 10:12 IST 5 Min read
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Influencers need to update skillsets to find meaningful monetisation opportunities at scale in 2022: Achint Setia of Myntra
By Akanksha Nagar
Dec 23, 2021 10:36 IST 5 Min read
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Finding the right balance between content creation and distribution spends
By Akanksha Nagar
Dec 22, 2021 08:40 IST 5 Min read
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Why brands need to be mindful about not stifling creative liberty of partners
By Akanksha Nagar
Dec 14, 2021 17:07 IST 6 Min read
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Do agencies add an X-factor for brands in content creation?
By Akanksha Nagar
Dec 09, 2021 11:17 IST 6 Min read
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