Insight
Why ed-tech major upGrad wants to stick to humorous content this year
ASCI influencer guidelines: Brands say monitoring should not become moral policing
Why branded content needs to go beyond human-interest storytelling to beat fatigue
Cause or purpose-driven content has no value if there's no real impact on ground, warn experts
How influencers are dealing with branded content amid devastating second Covid wave
From ‘vulnerable' to brand advocates: How senior citizens have transformed in content narratives
The rise of child influencers: A big opportunity for brands or an ethical dilemma?