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How Center Fresh placed its bets on rap music to engage with youth

BuzzInContent.com caught up with Rohit Kapoor, Director (Marketing), Perfetti Van Melle India, to talk about the brand's strategy to celebrate Fresh Breath Day in collaboration with MTV India through a rap music video

By Akansha Srivastava
Aug 20, 2021 09:06 IST 4 Min read
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Pandemic gave content world great opportunity to demonstrate skills, capability: Amarpreet Anand of Diageo
By Akanksha Nagar
Aug 18, 2021 09:09 IST 4 Min read
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Content marketing spends likely to touch 2019 level this festive season
By Akanksha Nagar
Aug 10, 2021 11:10 IST 6 Min read
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Why news channels need to think beyond advertiser-funded programme in branded content partnerships
By Akansha Srivastava
Aug 06, 2021 14:30 IST 9 Min read
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Our efforts in branded content have grown three-fold amid pandemic: Shaun Nanjappa Chendira of Discovery
By Akanksha Nagar
Jul 29, 2021 11:28 IST 3 Min read
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How to create successful content marketing campaign for movies and web shows
By Akanksha Nagar
Jul 28, 2021 10:25 IST 7 Min read
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Standardised pricing must for influencer marketing agencies: Experts
By Nisha Qureshi
Jul 27, 2021 10:40 IST 5 Min read
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Producing relatable, honest, quality content can help win consumer trust in brands, says Prateek Singh of LearnApp
By Akansha Srivastava
Jul 21, 2021 10:49 IST 4 Min read
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How start-ups are giving bigger brands a run for their money with high-quality content
By Akanksha Nagar
Jul 20, 2021 10:26 IST 7 Min read
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Solving the perennial dilemma of placing logos in branded content
By Akansha Srivastava
Jul 16, 2021 15:26 IST 7 Min read
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