Why did Pepperfry stop investing in branded content?

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

Akanksha Nagar Mumbai, October 07, 2021

Kashyap Vadapalli

In the past, Pepperfry had taken to various mediums ranging from social media to television to radio to reach customers and promote its products. Branded content was one such medium. The brand collabo...

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Kashyap Vadapalli, Pepperfry, branded content,

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Why did Pepperfry stop investing in branded content?

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

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Why did Pepperfry stop investing in branded content?

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

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Popular

Featured

Subscribe to Our Premium Content

What do you get?

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NEWSLETTER

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What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account