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Edelweiss AMC to spend more on vernacular, home-grown content in 2021

Talking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run

By Akanksha Nagar
Dec 31, 2020 17:33 IST 3 Min read
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Are content formats born out of the 2020 Covid crisis here to stay?
By Akanksha Nagar
Dec 23, 2020 08:25 IST 6 Min read
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As digital takes centre stage, brands double video content marketing spends; plan further spike in 2021
By Akanksha Nagar
Dec 08, 2020 10:43 IST 5 Min read
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How agencies can convince brands to up their content marketing game
By Akanksha Nagar
Dec 01, 2020 11:14 IST 7 Min read
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Will invest more in influencer marketing in 2021: Anupam Bokey of Allied Blenders & Distillers
By Akanksha Nagar
Nov 26, 2020 10:11 IST 5 Min read
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What does it take to make your content indispensable?
By Akanksha Nagar
Nov 24, 2020 16:04 IST 10 Min read
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How Jeevansathi is getting direct business results from its influencer-driven content campaign #PerfectSathi
By Akansha Srivastava
Nov 19, 2020 12:02 IST 4 Min read
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Spends in influencer marketing poised to grow by 40% in 2021, say experts
By Akanksha Nagar
Nov 18, 2020 11:18 IST 8 Min read
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Why brands need to master the art of content integration
By Akanksha Nagar
Nov 17, 2020 10:26 IST 5 Min read
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If you don't tell compelling stories, nobody is going to shower attention: Ravi Santhanam of HDFC Bank
By Akanksha Nagar
Nov 16, 2020 09:35 IST 3 Min read
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