0

Insight

Post ThumbInsight

Huge opportunity for brands as demand for local content at all-time high: Heeru Dingra of WATConsult

Dingra, CEO, WATConsult, in an interaction with BuzzInContent.com, says initiatives like vocal for local and Atmanirbhar (self-reliant) have pushed brands to adopt regional content with vigour. She says video and audio tailored to regional dialects and easy-to-consume short video formats will be the low hanging fruits in the near future

By Akanksha Nagar
Oct 09, 2020 11:43 IST 4 Min read
Post ThumbInsight
Brands look at content creators to connect with audience amid low-key festive celebrations
By Akanksha Nagar
Oct 06, 2020 14:30 IST 5 Min read
Post ThumbInsight
Content emerges as the most effective strategy in these difficult times: Amarpreet Anand of Diageo
By Akanksha Nagar
Oct 05, 2020 09:49 IST 2 Min read
Post ThumbInsight
Brands' confidence on content marketing up, long-term outlook better, says Gaurav Mehta of CarDekho
By Akanksha Nagar
Oct 01, 2020 08:57 IST 3 Min read
Post ThumbInsight
Why is it challenging for brands to sustain long-term content-led IPs?
By Akansha Srivastava
Sep 23, 2020 16:40 IST 7 Min read
Post ThumbInsight
Want to be at the forefront of content marketing, says Sameer Yadav of Mondelez India
By Shradha Mishra
Sep 21, 2020 10:30 IST 4 Min read
Post ThumbInsight
Will ASCI also monitor content marketing?
By Akansha Srivastava
Sep 16, 2020 13:23 IST 2 Min read
Post ThumbInsight
Shoppable video content: Unlocking the gateway to more revenue than ever
By Akansha Srivastava
Sep 15, 2020 16:11 IST 7 Min read
Post ThumbInsight
Commentary: Do not sell your branded content in the name of content marketing
By
Sep 14, 2020 11:50 IST 3 Min read
Post ThumbInsight
How acquisition of POPxo turbo-charged MyGlamm's business and content model
By Akanksha Nagar
Sep 10, 2020 10:28 IST 2 Min read
Prev 1 ... 44 45 46 Next