Insight
Empathy is storytellers’ key to the hearts of consumers: Neelesh Misra
93% consumers find importance in knowing if content is generated using AI: Adobe Study
Witnessing increase in influencers complying with ASCI code: Manisha Kapoor
Branded content industry size pegged at Rs 10,000 crore in India: Report
Advertising will die; the future is about branded content: Azazul Haque
Why beauty brands should rethink their targeting strategy through influencers
How mutual fund brands can provide useful information to investors on social media