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Insight

Engagement-farmingInsight

What is this scam of “Engagement farming” that every brand should fear

Engagement farming has evolved from a growth hack into a full-blown parallel industry, thriving on artificial likes, hollow comments, and inflated vanity metrics

By Sandhi Sarun
Jul 25, 2025 12:08 IST 4 Min read
MarketingInsight
Brands beware! Is your influencer budget reaching real people?
By Sandhi Sarun
Jul 22, 2025 14:51 IST 2 Min read
Cover-PodcastInsight
Rental Podcast Studios in India are gaining ground, but can buzz become big business?
By Lalit Kumar
Jul 18, 2025 14:00 IST 8 Min read
Influencer-contentInsight
Influencer content grabs 2.2x more attention vs branded ads: Kantar report
By BuzzInContent Bureau
Jul 11, 2025 12:32 IST 2 Min read
Trends emergingInsight
Labubu, Veo 3, bbno$, and “Pretty Little Baby” trend on YouTube
By BuzzInContent Bureau
Jul 09, 2025 15:21 IST 3 Min read
Indias-creator-economyInsight
Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
By BuzzInContent Bureau
Jul 08, 2025 17:31 IST 2 Min read
Myntra-launches-GlamStreamInsight
Myntra launches GlamStream, blending entertainment with shopping
By Sandhi Sarun
Jul 04, 2025 16:27 IST 3 Min read
influencer-marketingInsight
The metric every brand and influencer now cares about
By BuzzInContent Bureau
Jun 30, 2025 09:21 IST 4 Min read
youtube-27Insight
Can YouTube’s Open Call fix influencer marketing’s mess?
By Lalit Kumar
Jun 27, 2025 13:54 IST 6 Min read
Instagram-Reels-GuideInsight
What Google indexing of Instagram content means for content creators
By BuzzInContent Bureau
Jun 26, 2025 14:44 IST 4 Min read
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