Insight
How Gen Z connects with creators differently than millennials, Myntra CMO explains
Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart
How Tape a Tale is turning poets into brand storytellers one collab at a time
Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Are influencers losing credibility with back-to-back brand collabs?
Why are brands throwing cash at influencers but getting crickets in return?