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Insight

Himani Agrawal Insight

OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators

As the influencer marketing industry grapples with increasing scrutiny over brand safety and content authenticity, Hypothesis, the influencer marketing platform, has unveiled a new feature designed to address these concerns

By Khushi Keswani
Aug 30, 2024 11:04 IST 3 Min read
Sakshi Kalani Guest Column
Crisis management in influencer marketing: handling controversies and scandals
By Akansha Srivastava
Aug 29, 2024 09:57 IST 4 Min read
influencer trust Insight
Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
By Vishesh Sharma
Aug 28, 2024 16:53 IST 7 Min read
Ahmed-Rahimtoola-CMO-of-Tilaknagar-Industries Insight
How Mansion House by Tilaknagar Industries is luring the younger crowd to Brandy with content
By BuzzInContent Bureau
Aug 20, 2024 10:00 IST 2 Min read
Jatin-photo Insight
The Man Company prefers influencer marketing over performance marketing: Jatin Luthra
By BuzzInContent Bureau
Aug 16, 2024 12:29 IST 4 Min read
Vlogging-Day Insight
Vlogging Day: Are vlogs the golden ticket to harvesting authenticity into brand collaborations?
By Niveditha Kalyanaraman
Aug 09, 2024 14:59 IST 7 Min read
online-gambling Insight
Why govt is unable to stop influencers from promoting illegal betting, gambling
By BuzzInContent Bureau
Aug 02, 2024 11:45 IST 7 Min read
Instagram-Reels-Guide Insight
Are creators and brands ready to ride the one-second reel wave?
By Niveditha Kalyanaraman
Aug 01, 2024 16:41 IST 5 Min read
youtube-candt Insight
How can brands hit the sweet spot with fandoms?
By BuzzInContent Bureau
Jul 31, 2024 10:33 IST 2 Min read
IIBS-summit Insight
Why influencer marketing is the new must-have for brands
By BuzzInContent Bureau
Jul 26, 2024 13:21 IST 4 Min read
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