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Insight

influencer-challenge Insight

How brands can tackle challenges related to surge in influencer-led content this festive season

Experts anticipate a 30–35% increase in influencer marketing budgets this festive season. This surge also means brands risk overwhelming consumers with repetitive influencer-led sales pitches. In such a scenario, experts from the influencer marketing domain have some suggestions for brands

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Oct 04, 2024 09:28 IST 2 Min read
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