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Insight

Dilfluencers-Campaign Insight

Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart

Zee plans to tap into its diverse TV characters, such as homepreneurs, bankers, single mothers, and undercover cops, to create customised content for brands. This content will be strategically aligned with brand objectives and distributed across Zee platforms to engage audiences effectively

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