Insight
Lava’s recipe for branded content shifting from selling phones to telling stories
From Rs 1 crore tweets to bot wars: Brands deploying influencers to mitigate brand crisis
Creators on the rise: India’s digital talent taking centre Stage on OTT and TV
Meme dreams, AI schemes, and minimalist extremes: Branded content trends 2024
From zero to hero: The untold story of how talent managers help creators succeed
How Gen Z connects with creators differently than millennials, Myntra CMO explains