Chatterbox makes strong debut on BSE SME with 18% premium

New Delhi: Chatterbox Technologies, a leading influencer marketing platform, made an impressive entry into the public markets on October 3, 2025, listing its shares on the Bombay Stock Exchange's Small and Medium Enterprises (BSE SME) platform at an 18% premium over its initial public offering (IPO) price. 

The company's shares debuted amid strong investor enthusiasm, reflecting the growing appeal of influencer marketing firms in India's evolving tech landscape.

The Mumbai-based company, which operates under the 'Chtrbox' brand, specialises in connecting brands with social media influencers and creators across platforms like Instagram and YouTube. 

Founded in 2016, Chatterbox Technologies has built a robust network, executing over 1,000 marketing campaigns and collaborating with more than 500 influencers. 

It serves clients both domestically and internationally, including in Singapore, the UAE, the US, and the UK, with a team of 97 employees supporting its operations. 

The firm positions itself as a 360-degree marketing agency that blends creative services with data-driven strategies, helping brands engage audiences through influencer-driven content.

The IPO, valued at Rs 42.86 crore, was priced at Rs 115 per share and saw overwhelming demand, closing with an overall subscription rate of 52 times. Retail investors showed particularly strong interest, subscribing 46.85 times, while non-institutional investors (NII) led with 82.30 times, and qualified institutional buyers (QIBs) followed at 38.20 times. This robust response underscores the market's confidence in the company's growth potential within the booming influencer marketing sector, which is increasingly vital for brands aiming to reach digital-savvy consumers.

On listing day, the shares opened at a premium, aligning with grey market expectations that had indicated a Rs 21 premium over the issue price. While initial trading saw some fluctuations, with reports of the stock touching levels around Rs 128 to Rs 135, the debut highlighted positive sentiment toward SME listings in the technology space. Chatterbox Technologies became the 635th company to list on the BSE SME platform, marking another milestone for emerging firms in India's capital markets.

Financially, the company reported solid performance in FY25, with total income rising 7% year-over-year to Rs 59.45 crore and net profit increasing 3.87% to Rs 8.86 crore. It maintained an EBITDA margin of 20%, signalling operational efficiency amid expanding operations. Analysts attribute this growth to the rising demand for influencer marketing, as brands shift budgets toward social media strategies in a post-pandemic world.

The successful listing comes at a time when India's digital economy is thriving, with influencer marketing projected to grow significantly. Chatterbox Technologies' debut not only boosts its visibility but also provides capital for further expansion, potentially into new markets and technologies. Investors will be watching closely as the company navigates competitive pressures from global players in the space.

This listing adds to the momentum in BSE SME IPOs, which have seen increased activity in 2025, offering smaller companies a pathway to raise funds and scale operations.