New Delhi: Deepak Luthra has been appointed as Revenue Head - Branded Content for entertainment ertical (TV + JioHotstar).
Luthra shared the announcement in a LinkedIn post saying, “I'm excited to start my new role at JioStar as Revenue Head - Branded Content for Entertainment Vertical (TV + JioHotstar). With 18+ years in the media industry, this journey continues to be about pushing creative boundaries, building meaningful brand narratives, and unlocking new revenue opportunities across TV, digital, and beyond.”
He added, “At JioStar, I look forward to collaborating with some of the brightest minds in the industry, crafting impactful content solutions for brands, and driving innovation at scale.”
Luthra was previously associated with Viacom18 Media for 15 years. He joined the as Manager - Ad Sales and Sponsorship - MTV and rose to the role of Revenue Head - Branded Content (Viacom18 and JioCinema).
Before Viacom18, he worked at companies such as UTV, Times Network and India TV.
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