SRK and Aryan Khan roll out India’s first Instagram ‘Secret Reel’ for The Ba**ds of Bollywood

New Delhi: Shah Rukh Khan and his son Aryan Khan have launched India’s first Instagram “Secret Reel” in partnership with Meta, giving fans an exclusive behind-the-scenes look at their Netflix series The Ba**ds of Bollywood.

The experimental Instagram feature lets users unlock hidden content by entering a password. The passcode is tucked into Episode 6 at the 4:22 mark, nudging viewers to watch closely and then return to Instagram to access the reel.

Fans have been decoding and sharing the passcode online, turning the drop into an interactive hunt. The flow is simple. Scan the QR code, open the reel, enter the passcode and watch the BTS cut. 

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The Ba**ds of Bollywood is directed by Aryan Khan and produced by Gauri Khan under Red Chillies Entertainment. The series stars Lakshay Lalwani as Aasman Singh, with Sahher Bambba and Raghav Juyal in supporting roles.

Meta has said the Secret Reel format is in testing on Instagram. For OTT storytellers, it offers a direct bridge from an episode moment to a gated social experience, designed to lift engagement and repeat viewing without leaving the platform.