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Buffalo Soldiers has announced the launch of an AI-based influencer management platform during the Diwali season

The agency said that this tool is designed to address the ever-evolving needs of brands in the digital marketing landscape. It boasts a range of key features that will empower brands to maximize their ROI, harness the full potential of influencer marketing, and gain a competitive edge in the market.

Key features

  • 2 Million+ Vernacular Influencers: An extensive network of vernacular influencers from over 400 cities in India.
  • Global Repository of Creators: Access to over 200 million influencers worldwide.
  • In-Depth Audience Insights: Comprehensive audience insights provide a deeper understanding of influencers and their reach.
  • Previous Brand Collaboration Insights: Evaluate influencers' previous brand collaborations to make informed choices.
  • ROI & Data-Driven Reports: Easily create custom KPIs and access real-time data for informed decision-making.
  • Seamless Workflows: AI-integrated modules streamline processes and reduce turnaround times.
  • Robust Integrations: Integrations with WhatsApp, OpenAI, Calendly, and more ensure seamless operations.
  • Tech-Driven Brand and Creator Experience: Creators can engage through a branded portal, enhancing collaboration and sign-up for initiatives.

“For the last 12 months, while building this, we kept one mantra as our key product feature: the core needs of brands in the ever-evolving influencer landscape. With features like insightful data analytics and ROI tracking, brands can finally obtain the vital insights they crave, ensuring every campaign delivers tangible results,” said Sumon K Chakrabarti, Co-Founder and CEO of Buffalo Soldiers.

“The tool's historical data capabilities empower brands to retain clients by providing valuable forecasting and historical insights, making it difficult for clients to look elsewhere for their influencer marketing needs,” Chakrabarti added.

The agency added, “With access to a vast influencer database of 200 million influencers worldwide, brands can effortlessly discover and select influencers based on their specific needs, demographics, and engagement rates. This data-driven approach ensures that brands can optimise their strategies and make informed decisions.”

“Freedom to influencers: that was our brief to the engineering team. And clearly, they have achieved to give real influencers across India and beyond a platform that has automation at the heart of this tool, streamlining influencer onboarding, content approvals, and proposal generation,” said Arnab Kundu, Co-Founder and Head of Delivery at Buffalo Soldiers.