ROI

Influencer marketing IAMAI

Influencer Marketing

How to measure influencer marketing ROI

Measuring ROI when it comes to influencer marketing can be a slippery slope and justifying the spending in a quarterly review can be a nightmare for a marketer. So, to discuss the issue of measuring ROI on influencer marketing, panellists gathered at the India Digital Summit to find a solution

By Vishesh Sharma

Jan 20, 2025 06:25 IST logo

3 Min read

OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators

By Khushi Keswani

Aug 30, 2024 11:04 IST logo

3 Min read

Influencer Marketing

Buffalo Soldiers unveils AI-powered influencer management tool

By BuzzInContent Bureau

Oct 10, 2023 14:51 IST logo

2 Min read

Wobb launches guaranteed ROI for influencer marketing campaigns for brands

By BuzzInContent Bureau

Mar 22, 2022 16:00 IST logo

2 Min read

Brands throwing challenges to engage consumers but is it delivering ROI?

By Akanksha Nagar

Aug 27, 2019 15:12 IST logo

6 Min read

ROI is an abused term, says Sanjay Vakharia of Spykar

ROI is an abused term, says Sanjay Vakharia of Spykar

By Akanksha Nagar

May 21, 2019 12:40 IST

We are open for content partnerships that work for us, says Amazon's Ravi Desai

We are open for content partnerships that work for us, says Amazon's Ravi Desai

By Akansha Srivastava

Dec 01, 2018 13:22 IST

Diageo's Abhishek Sahabadi on how to link ROI of content marketing to sale

Diageo's Abhishek Sahabadi on how to link ROI of content marketing to sale

By Karuna Sharma

Oct 10, 2018 15:18 IST logo

4 Min read

Focus on ‘Return on Objective', not ROI on content marketing, says UB's Samar Singh Sheikhawat

By BuzzInContent Bureau

Feb 20, 2018 12:32 IST logo

4 Min read