Post Thumb

One cannot ignore the Indian food habit of often consuming food with a bottle of soft drink. Banking on the same consumer insight, last year, Coca-Cola India had come up with an ad campaign wherein it...

This premium article is available to paid subscribers only.

To see the full article, you need to subscribe.

or SIGN IN if you already have an account.

Want to sample this article?

Read a free summary, right now. SIGN UP FOR FREE