Focus on aesthetics, relatability and passion point of consumers: Learnings from Samsonite's content strategy

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

Akansha Srivastava Delhi, March 03, 2023

Choreographer Rukmini Vijayakumar and Pradnya Popade

It is common for big brands to onboard 20-30 or even hundred influencers as media channels to amplify their mainline ad campaign. In such a scenario, not all such influencer collaborations end up maki...

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Samsonite, passion point, Pradnya Popade, luggage, bag, content, content creator, branded content, TVF, FilterCopy, influencer marketing, influencers, Nikhil Chinapa, Manushi Chillar, Mary Kom, Sivamani, Amitabh Bachchan, Yuvraj Singh,

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Focus on aesthetics, relatability and passion point of consumers: Learnings from Samsonite's content strategy

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

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Focus on aesthetics, relatability and passion point of consumers: Learnings from Samsonite's content strategy

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

This premium article is available to paid subscribers only.

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More from this section

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