How automobile brands are riding the music bandwagon

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

Akansha Srivastava Delhi, March 15, 2023

What’s common between Hyundai, Skoda, Maruti and MG Motor’s content strategy? The answer is their marketers’ love for music-led content IPs. Be it Maruti’s ‘Nexa M...

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Content@BuzzInContent.com

music-led content IP, music content IP, branded content, music, OMG, Shailja Varghese, JioSaavn, BrandMusiq, Rajeev Raja, Preeti S Nayyar, Universal Music, Skoda, Nexa, Maruti, MG Motor, Hyundai,

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How automobile brands are riding the music bandwagon

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

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How automobile brands are riding the music bandwagon

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

This premium article is available to paid subscribers only.

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