How to sell biryani through branded web series: Lessons from Biryani by Kilo

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

Akansha Srivastava Delhi, November 29, 2022

Rishabh Verma

Who doesn’t like to watch videos that beautifully capture our favourite food items and make us crave for them. But the real magic happens when these food videos are coupled with travel content a...

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Rishabh Verma, Disney+Hotstar, Biryani by Kilo, BBK, Rusk Media, web series, branded content, content marketing, Ranveer Brar, OTT,

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How to sell biryani through branded web series: Lessons from Biryani by Kilo

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

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How to sell biryani through branded web series: Lessons from Biryani by Kilo

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

This premium article is available to paid subscribers only.

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More from this section

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