Myntra aims to double its consumer engagement in 2023 through social commerce

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

Akansha Srivastava Delhi, December 09, 2022

Arun Devanathan

As of today, 20% of Myntra users are exposed to social commerce through M Live and Myntra Studio on the app. The fashion e-tailer now aims to take consumer engagement up to 40% through social commerce...

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Content@BuzzInContent.com

Myntra, Arun Devanathan, M-Live, Myntra Studio, content creator, influencer, GenZ, social commerce, Live Commerce,

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Myntra aims to double its consumer engagement in 2023 through social commerce

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

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Myntra aims to double its consumer engagement in 2023 through social commerce

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

This premium article is available to paid subscribers only.

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