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Social commerce

Sunder-BalasubramanianInsight

Myntra social commerce hits 10% of revenue, powered by 3.5m shopper-creators

Ahead of GlamStream Fest 2025, Sunder Balasubramanian, Chief Marketing Officer at Myntra, sheds light on how 20% of Myntra’s users now engage with social commerce, showing 25 to 28% higher conversion rates compared to the rest of the platform

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