Social commerce
Short-form videos and live streaming create maximum end-user impact: GroupM INCA report
Myntra aims to double its consumer engagement in 2023 through social commerce
Myntra's 30% monthly active users to contribute 1 bn impressions on platform by end of 2023
¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar
Audience becoming creators has revolutionised the short video space in India, says Aditi Shrivastava, Pocket Aces
Social commerce spending to reach $10 billion to $14 billion by 2025: BCG report
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