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Social commerce

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Short-form videos and live streaming create maximum end-user impact: GroupM INCA report

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

By BuzzInContent Bureau
Jun 28, 2023 12:05 IST 7 Min read
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Myntra aims to double its consumer engagement in 2023 through social commerce
By Akansha Srivastava
Jun 28, 2023 12:05 IST 4 Min read
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Myntra's 30% monthly active users to contribute 1 bn impressions on platform by end of 2023
By BuzzInContent Bureau
May 12, 2023 09:53 IST 4 Min read
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¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar
By BuzzInContent Bureau
Apr 28, 2023 13:18 IST 2 Min read
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Why should brands drive social commerce using influencers and creators?
By BuzzInContent Bureau
Oct 12, 2022 09:10 IST 4 Min read
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We are a large global lifecycle media company, poised well to become leaders in businesses of entertainment, content and creators: Gurpreet Singh of One Digital Entertainment
By Shreya Negi
Oct 04, 2022 12:37 IST 5 Min read
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Audience becoming creators has revolutionised the short video space in India, says Aditi Shrivastava, Pocket Aces
By BuzzInContent Bureau
Sep 28, 2022 15:10 IST 2 Min read
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Social commerce spending to reach $10 billion to $14 billion by 2025: BCG report
By BuzzInContent Bureau
Jul 07, 2022 10:33 IST 4 Min read
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