agencies

Insight

Are influencers and agencies ready for the CPA showdown?

As brands shift to a performance-driven model, influencers are facing increasing pressure to deliver sales and leads instead of just engagement. While nano-influencers benefit from higher trust and conversions, macro-influencers and agencies struggle with attribution challenges and the evolving CPA model

By Vishesh Sharma

Mar 07, 2025 11:49 IST logo

8 Min read

Why are brands throwing cash at influencers but getting crickets in return?

By Vishesh Sharma

Oct 18, 2024 12:43 IST logo

5 Min read

Influencer Marketing

vHub.ai unveils AI-driven digital matchmaker for brands and influencers

By BuzzInContent Bureau

Jan 23, 2024 15:36 IST logo

2 Min read

YouTube brings its branded content platform to India

By BuzzInContent Bureau

Jan 09, 2024 16:21 IST logo

1 Min read

What opportunities do WhatsApp Channels hold for brands and creators?

By BuzzInContent Bureau

Dec 15, 2023 12:21 IST logo

6 Min read

Influencer Marketing

Zefmo unveils its influencer search platform 'Zefmo One'

By BuzzInContent Bureau

Jul 12, 2023 09:24 IST logo

1 Min read

Influencer Marketing

Dot Media and Hawk E-commerce partner up to expand business capabilities

By BuzzInContent Bureau

Jun 12, 2023 16:17 IST logo

2 Min read

Why brands, agencies need to be consistent with content analysis

By Akanksha Nagar

Jul 24, 2019 10:05 IST logo

6 Min read