boAt

Content & Culture

How headphone brands are amping up their marketing game through quirky branded content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by tapping into the realms of mobility, catchy tunes, and a sense of adventure, brands like Boat, JBL, and Skullcandy have successfully managed to engage with the youth and grab their attention

By Hamsini Shivakumar

May 30, 2023 09:17 IST logo

7 Min read

Content & Culture

Here's why male-centric brands need to adapt to the cultural changes

By Hamsini Shivakumar

Dec 01, 2022 10:43 IST logo

8 Min read

boAt collaborates with virtual influencer 'Kyra' to introduce its new offerings

By BuzzInContent Bureau

Jul 22, 2022 15:58 IST logo

2 Min read

Branded Content

boAt announces a 7-episode podcast series with IVM Podcasts

By BuzzInContent Bureau

Jul 07, 2022 16:33 IST logo

3 Min read

Branded Content

boAt launches music video with Universal Music India to celebrate Women's Day

By BuzzInContent Bureau

Mar 02, 2021 10:09 IST logo

3 Min read

Consumer electronics brand boAt bets big on influencer marketing

By BuzzInContent Bureau

Dec 12, 2019 10:40 IST logo

5 Min read