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Why Indian comedy influencers are gaining popularity with brands and audiences

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

By Akansha Srivastava
Dec 15, 2023 12:24 IST 6 Min read
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Here's why it's the ideal time for content creators to build personal brands
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Authenticity and originality triumph over social media content trends
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Diksha Arora shines a spotlight on content creators' role in evolving digital economy
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