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Indian influencer marketing industry to grow at 25% CAGR to reach Rs 2,800 crore in 2026: GroupM INCA

Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

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