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Hamsini Shivakumar

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Why it is imperative for brands to find newer genres and content formats to engage with youth audiences

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

By Hamsini Shivakumar
Nov 02, 2021 10:39 IST 8 Min read
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